Elevating indulgence through a media ecosystem where insight and creativity drive growth.

In a crowded better-for-you dessert category, Yasso needed its media strategy to work harder. Despite strong creative and brand equity, investment and execution were fragmented, limiting growth potential. Unified planning connected consumer understanding, media strategy, and creative performance, uncovering that audiences were seeking balance and joy—not just healthier desserts. By aligning creative and media across channels, each impression was designed to perform with purpose, maximizing impact across digital, social, and connected TV.

The integrated strategy transformed Yasso’s media performance, driving a 70% ROI increase, double-digit sales growth, and greater efficiency across channels while strengthening the brand’s position for acquisition.