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Global perspective.

Boulder roots.

Collective spirit.

Global perspective.

Boulder roots.

Collective spirit.

SRG is a full-service creative and innovation agency built on the belief that empathy and imagination move the world forward. We bring together strategic minds, inventive thinkers, and curious souls to uncover what moves people and help our partners turn that understanding into meaningful impact.

SRG is a full-service creative and innovation agency built on the belief that empathy and imagination move the world forward. We bring together strategic minds, inventive thinkers, and curious souls to uncover what moves people and help our partners turn that understanding into meaningful impact.

SRG is a full-service creative and innovation agency built on the belief that empathy and imagination move the world forward. We bring together strategic minds, inventive thinkers, and curious souls to uncover what moves people and help our partners turn that understanding into meaningful impact.

Independent and women-owned since 1984, we blend human insight with creative intelligence to shape ideas, products, and experiences that inspire connection and create lasting impact. From our home in Boulder to collaborations around the world, our work delivers both measurable growth and cultural relevance.

 

At the heart of SRG is a collective of more than 100 strategists, innovators, designers, and creators who share one belief: great ideas thrive where people do.

Independent and women-owned since 1984, we blend human insight with creative intelligence to shape ideas, products, and experiences that inspire connection and create lasting impact. From our home in Boulder to collaborations around the world, our work delivers both measurable growth and cultural relevance.

 

At the heart of SRG is a collective of more than 100 strategists, innovators, designers, and creators who share one belief: great ideas thrive where people do.

Independent and women-owned since 1984, we blend human insight with creative intelligence to shape ideas, products, and experiences that inspire connection and create lasting impact. From our home in Boulder to collaborations around the world, our work delivers both measurable growth and cultural relevance.

 

At the heart of SRG is a collective of more than 100 strategists, innovators, designers, and creators who share one belief: great ideas thrive where people do.

By the Numbers

Founded

1940
1940

Independent roots. Enduring spirit.

Team

60+
60+

Strategists, innovators, designers, creators.

Impact

$0B+
$0B+

in client value

in client value

Growth that endures in culture and business.

Reach

80
80

countries

countries

Global reach. Local understanding.

Our Leadership Team

Cindy Judge

President, CEO, and Chairman of the Board

Liz Fliegelman

Chief Financial Officer, Partner

Laurel Muir

Head of Communications, Partner

JC Longbottom

Head of Consulting, Partner

Amy Shipley

Head of New Business for Communications, Events & PR, Partner

Heather Smith

Head of Marketplace Intelligence, Partner

Mickey Citarella

Head of Account, Partner

Jeremy Kay

Head of Design, Partner

Vanessa Rafii, PHR

Head of HR

Chad Walker

Head of Creative, Partner

Daniel Carpenter

Managing Director, Culinary, Partner

Dan Rielly

Managing Director, Insights

Susan Peck

Group Media Director, Partner

Trevor Harkema

Group Creative Director, Partner

Paul Tappon

Managing Director, Relationship Lead, Partner

Jennifer Rippe

Managing Director, Relationship Lead

Marius Biesterfeld

Managing Director, Digital Initiatives

Christie Wood

Group Account Director, Partner

Eric Friedman

Managing Director, Partner

Geoff Smith

Managing Director, Relationship Lead

Robyn Zimmer

Media Director, Partner

Tyson Nielsen

Managing Director, Information Technology, Partner

Justin Badger

Content Creator & Executive Assistant

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Want to get to know us better?

The feeling is mutual.

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About

Follow

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Facebook

LinkedIn

© 2025 Sterling-Rice Group. All rights reserved.

Privacy Policy

Contact

Want to get to know us better?

The feeling is mutual.

Get in touch

Sitemap

Our Work

Expertise

Careers

About

Follow

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Facebook

LinkedIn

© 2025 Sterling-Rice Group. All rights reserved.

Privacy Policy

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